Uploading products from WooCommerce to Google Merchant Center

If you are a merchant running WooCommerce, you might want at some point to upload your product range to Google Merchant Center. Having your products uploaded to Merchant Center allows them to be shown across Google's surfaces like Google Shopping, Search, and Maps. It serves as the gateway for creating and running product ads and offers free product listings, enhancing your product's visibility to millions of potential customers. Merchant Center also provides valuable data-driven insights and analytics to optimize your ecommerce strategy and integrate with other Google marketing tools

Usually managing Google Merchant Center feeds is done via XML feeds with specific format that Google can read, however this is tedious process and often prone to human errors. 

Managing your Google Merchant products without any extra plugins or XML files

MCAPI (merchantapi.io) from Anowave is a cloud-based solution for merchants running WooCommerce. It is a service that allows you to update your Google Merchant Center in real time, without errors and fully automated. No XML files, no CRON jobs, no FTP uploads. The moment you update any of your products in WooCommerce, MCAPI will collect the data and send it your Google Merchant Center account automatically. 

Benefits of using cloud based service

There are multiple benefits of using cloud based service opposed to ready plugins for Wordpress and WooCommerce. 

• It is fully automated, no need to setup cron jobs, file uploads or anything else and it works 24/7
• You don't have to care for XML formats, attribute validation and security.
• You don't have to update plugins every then an now to ensure that functionalities are working as expected.
• You don't pay for additional support
• AI automation usually saves up to 90% of this manual work.

How does this work?

MCAPI does not require you to install any additional plugins in your WooCommerce store. It's based on existing webhook technology already implemented in WooCommerce. It's a special feature that allows WooCommerce to notify MCAPI about recent product changes. The moment you update products in WooCommerce, it will notify our system about this change. We on other hand will collect the changed product data and will schedule a Google Merchant Center product update. Depending on your settings and used plan, this can happen once per day or in real-time. Google recommends updating products to Google Merchant Center once per day so scheduling offers you the ability to update your products multiple times if needs be before they get uploaded to Google Merchant Center.

So the process, involves the following steps. 

• 1. You update a product in your admin panel (WooCommerce)
• 2. Your site is noifying us for product changed and we schedule the updated product data for upload
• 3. You can keep updating your products if needs be and pt. 2 will repeat everytime.
• 4. Once perd day, our system will collect all products that you have updated during the day and upload them to Google Merchant Center automatically. 
• It's 100% fully automated process.